As we move further away from the wall mounted telephone, and the handsets connected to hundreds of cables around the office, the mobile becomes the primary choice of communication for people of all ages. Children from 10 years old, to grandparents of 100 are all using their mobile phones to communicate with friends, family, and to complete their shopping. The world is adapting to the mobilecentric approach to communication, and if your business is not on mobile, you are missing opportunities. The mobilecentric approach to communications opens doors for more customers, more employees, more products, and better customer service and support.
Are you ready for the mobilecentric approach?
The age of cellular communication for business started several years ago with Skype leading the way. During the pandemic applications like WhatsApp, Zoom, Teams, Google Voice and Google Hangouts grew and all went mobile. Today we have a larger proportion of employees choosing to work from home, needing good mobile communications to support their work choice. There are more companies expanding into developing countries for more cost-effective workers and more efficient operations. The mobilecentric approach is driving this expansion. Everyone has a mobile, and if they can work from it, the need for a physical office, desk, headsets, cables, and all the costs that come with fixed operations can be reduced. The mobilecentric approach drives efficient operations, lower costs, and more flexible employees. Your VIP customers can benefit from an improved service offering them everything they need in one place.
Do you have a mobile phone?
The mobilecentric approach means that your omnichannel communications can be completed from mobile phones. Your friends, family, customers, and business partners all have mobile phones, and use them daily. As you consider developments and expansion for your business, a mobilecentric approach must be part of that consideration.
There are over 5 billion mobile phone users in the world, and from those, more than 70% have made a purchase through their mobile device. Every country in the world is moving towards a mobilecentric approach for eCommerce, communications, and business. It is time to keep up with the trend or fall behind quickly.
What is the mobilecentric approach?
The mobilecentric approach means that people can conduct their business, or complete transactions through their mobile device. This could include the full range of omnichannel communications, from SMS, Email, Messaging, social media, and voice calls. It could also include other online activities essential to the transactional process. Through the mobilecentric approach customers are reading articles (Like this one), to help them understand which product and service is best. Customers are using the mobilecentric approach to access online content, pay online, complete transactions online, and continue their daily routines, without the need to visit physical stores or have inconvenient physical transactions.
The mobilecentric approach makes use of mobile devices, and the mobile communication networks to drive digital and technological transformation. The user experience is focused on the ergonomic designs and fast processing of data that comes from mobile devices. People expect a faster customer experience through the mobilecentric approach. Mobiles are faster, more convenient, and simpler to use, so people expect the same service from companies using the mobilecentric approach.
Mobile technology is expanding faster than any other modern technology, so moving to a mobilecentric approach gives you and your company access to the next-generation technology being developed in the mobile ecosystem.
If your company has different products, departments, services, or operates in separate ways, using, and developing a mobilecentric approach will bring all departments together into one seamless, innovative strategy for the betterment of your company.
The mobilecentric approach is Next Generation
For the older generation of users, they can clearly see the impact of a good mobilecentric approach for businesses. The mobilecentric approach was not available 20 years ago, so people who have seen the boom of computers, digital communication, and mobile devices will appreciate how fast the mobilecentric approach is taking over communications and business.
Big businesses have adapted to the mobilecentric approach quickly and seen exponential growth. Netflix, Amazon, and online shopping superstores have taken advantage of the zeitgeist of the 21st century and developed an efficient mobilecentric approach driving customers to their platforms. Digital Banking has developed quickly, especially in the under-banked population. Older generations still like to go into a branch and discuss banking products face-to-face, but with mobile technology changing banking, banks are drivers of the mobilecentric approach to business.
The mobilecentric approach has changed public sector services, with hospitals, ambulance services, fire, local governments, and police forces using a mobilecentric approach to communicate, engage, inform, rescue, and empower people.
Public and Private Services
The mobilecentric approach has been implemented by several governments around the world with natural disaster warnings, traffic updates, terrorist attacks, and guidance for public disorder issues to avoid.
Health companies, hospitals, and rescue facilities are using the mobilecentric approach to help more patients, locate people in danger, and to transport people to the best care facilities. Community first responders access the GPD data of patients at risk of heart attacks, fires, and other life savings concerns so they can save more people faster.
Event organisers, transport companies, and logistic companies are adopting the mobilecentric approach to reduce journey times and make sure that their people, products, and services are delivered on time, and safely. The mobilecentric approach is helping businesses of all types across all sectors, and those adapting to it faster are growing faster.
Integrations with the mobilecentric approach
It is important to recognize that the mobilecentric approach does not simply mean using your mobile phone to shop, search, communicate, and follow instructions. Mobile apps must gather data from multiple sources and present it to users in the most customer-centric way, to make it easy to understand and useful. Apps are getting developed every day, but those that are successful are full of useful information, presented in a clear and easy to access manner, and operate without bugs.
Data like GPS tracking for you and your friends requires integrations to contacts, maps, GPS, traffic systems, and many other transportational information systems that come together inside the app to give the user the full experience.
The mobilecentric approach needs platforms, data, and other systems integrated with it to make it work well. There are millions of different systems, networks, platforms, and technologies to integrate with, meaning that the mobilecentric approach has a huge choice of applications and uses. The best apps on your mobile are the ones that you quickly cannot do without and offer a unique experience that adds value to the users.
Transformation through the mobilecentric approach
The biggest sectors to transform and adapt to the mobilecentric approach in recent times include communications, banking, transportation, and retail.
Communications in the mobilecentric approach means that we can chat, speak, message, email, SMS, video call, and much more, all through your device. This can be local calls or for overseas calling. Using mobiles overseas reduces costs of outsourced solutions and increases further flexibility. Whilst mobile phones are clearly invented to help communications, the mobilecentric approach integrates all communications into one place.
Banking has experienced huge, and fast technological advancements by adapting the mobilecentric approach for communications, balance transfers, simple banking transactions, and checking details. There remains a person at the other end of the phone if needed, however, with integrations from phone to banking systems, people can transfer money in real time, pay bills, apply for loans, and much more. Banks are closing branches around the country and adapting the mobilecentric approach across all platforms, communication mediums, and internationally.
Transportation uses the mobilecentric approach to monitor packages, employees, reduce waiting times, track deliveries, and give real time updates to people about where people, products, packages, or services are. This is vital in the Logistics business. Through the mobilecentric approach all stakeholders know where parcels are at all times and know what time to expect them. We have all booked a taxi online, and tracked its location, that same technology can support documents, food delivery, and machine parts coming from overseas.
Finally, the retail sector has adapted to the mobilecentric approach and reduced the high street presence of big stores. In the past, we would all rush to the shops to see the latest sales. The high street would be full of people, the coffee shops and cafes serving people rushing by to do their shopping and find the latest bargain.
Today people log in to their phones, go to their favourite shop’s app, and view the discounts, sales, and new products in the palm of their hand. The ancillary effects of the mobilecentric approach are visible through the lack of customers going into the high street, and not purchasing the coffee, and food from the cafes.
Whilst there are huge benefits to the mobilecentric approach we must also consider the downside, which includes fewer personal interactions, and some businesses closing because they can not adapt to the mobilecentric approach in the same way as others can.
Want Better Communication?
If you would like an international number on your mobile, or if you want to move away from VoIP problems and have crystal clear communication, all the time, every time, downloading the conXhub app will give you access to better communications through the mobilecentric approach.
