Originally a landline was physically connected to a telephone via a copper cable.
Landline phone numbers were assigned, one per line and would be given a prefix (local area code) to denote the local area where the line was located.
Landline phone numbers are no longer physically connected to buildings or devices, but are now in the cloud and more commonly known as Virtual Landline Numbers or VoIP Numbers.
Sometimes known as Fixed Line or Dedicated Line, these numbers still have a hugely important part to play in communications within a modern phone system, and give businesses big advantages over Mobile phone numbers.
A big reason to have a Landline Number is that your employees are going to be able to share the resource easily. Numbers can be shared across multiple staff, so anyone available can respond to a call or calls can easily be transferred to another person.
A landline number tells people you are local and as such conveys trust. It also shows you are probably not a ‘one-man-band’, and as such will likely be able to handle larger enquiries or more important enquiries.
With Virtual Landline numbers, you can have more than one for your business, using them to separate your business into departments or for specific staff or even marketing campaigns.
Using a Virtual Landline number from different areas or even countries allows you to open sub-offices or departments without a physical presence. You can create instant local offices to where your clients operate, saving huge expense and time!
Calls from landline numbers can be forwarded anywhere. It could be to another phone number, a desk phone or PC running VoIP, a Mobile phone, a PBX switchboard, a call answering service or a combination of any.
If you divert calls to a PBX switchboard phone system, then this will give you ultimate control. The phone system can manage every aspect of the call, controlling opening hours, welcome greetings, busy announcements, staff ring groups, voicemail and call recordings.
A low cost Virtual Phone Number, is incredible value when compared to an extra mobile phone & SIM contract, or fixed landline installation & rental.
A dedicated landline will reduce costs. If you buy employees company phones or reimburse them for using their phones for business, you’re probably paying a lot of money. If you simplify communication and ensure workers use your business line, you’ll be paying less. It’s almost like buying communication capabilities for everyone in bulk.
If you want your clients, potential customers and members of the public to contact you, you need to give them every opportunity to reach you and this typically means displaying a business landline telephone number on your website, official company stationery, business vehicles, premises, and marketing material.
By displaying a mobile telephone number, you are inadvertently sending a loud and clear message: ‘stay away’. Why would this put customers off? To a consumer, a business that operates from a mobile number is unestablished. It may be run from a garage, spare bedroom, or change premises from one week to the next because it is illegitimate or unsustainable.
Of course it is not always the case. Many companies can be run incredibly successfully by one person out of the spare room in their flat – but like it or not, image is everything.
There are many reasons to have a virtual telephone number, many of which depend on the type and size of your business. Sole-trader? Make your business look bigger! Multi-national company? Get cheaper calls!
We’ve already spoken about the person who does not want to advertise their mobile number and this is quite a popular reason to get a virtual number. You may also think that it looks unprofessional to advertise a mobile number. But why else?
Give a big-business impression: there’s nothing wrong with being a small business. But some companies want to look bigger perhaps to appear longer established, more experienced and able to deal with customers more effectively. Having a virtual telephone number gives a better impression of a ‘professional business’.
Have more than one number: perhaps you’re a tradesperson based in one area but you’re able to cover other areas. You might like to have a series of trusted local telephone numbers. For instance, if you’re based in Leeds but can cover York, Sheffield and Bradford you might like to have a virtual telephone number for each area.
Portability: a virtual telephone number is hosted on the internet. This means that you can move around and travel freely as you’re not tied to one location. Your customers will have your business number to call and the call will reach you wherever you are.
Location: run your UK business from anywhere in the world. Have a long-established business but want to move to Spain? Go for it – your business can run as normal, all you need is the right tech and a virtual telephone number.
Expand your business: you can have offices all over the UK but your caller only calls one number. Alternatively, you can expand your business regionally and/or nationally and have as many virtual numbers as you need to suit you and your customers. Even if you are just adding departments to your business a virtual telephone number can help with this too.
When it comes to running a successful business, communication is absolutely critical. As the owner of a company, you’ve got to maintain a flawless line of communication with your employees, your customers, suppliers, stakeholders and just about everybody else under the sun.
You need to make your business as open and accessible as possible – and even today, one of the best ways to achieve this, is to make sure anyone and everyone can reach your business by telephone. If you’re running a fairly small business, that can sometimes be a problem.
Privacy -But not only is it important for your new company’s reputation to obtain a business landline telephone number – it’s also important for your privacy. If you own a small business and do some or most of the work yourself, you may often find yourself in a situation in which you haven’t got any choice but to give your personal mobile number out to customers. That’s fine in certain scenarios, but if too many people have your direct line, you’ll see the inevitable erosion of that all-important barrier dividing your business and personal life. When you start a company and give it your all, you need to be prepared to make business your life, sure. But for your own sanity, you’ve got to preserve some form of private life. That’s why you need to keep your personal mobile as far away from your business dealings as possible.
Local – Finally… it’s plain to see that every company needs a business landline telephone number. But one aspect of business phones that you may not have considered is this – your telephone number should be directly tied to a geographical location that is connected to your company location and trading activity.
Using a virtual landline number, you can advertise your foreign brand as “local”. This is perfect for bands that are present everywhere but would like to appear as a local product/service provider. For example, when you are marketing yourself as a business from Manchester, you will get more attention within the Manchester area than if you were a nationwide service provider with headquarters in London.
The easier it is for your customers to remember your phone number, the more likely are they to give you a call. A memorable number can also be effectively advertised and it something that can be retained easily.
This is especially true for home based businesses that have the same number for both personal and business needs. When you are using a virtual landline number, the call still connects to the same device (your personal phone), but the caller has the impression that it is a dedicated line for the brand/business.
Changing your business contact number can not only be expensive but also hurt the business. However, it is not uncommon for businesses to move premises, shift to a new locality or even a new city. With a virtual landline number, the contact details remain the same and you save on reprinting your materials. You can instantly link the new landline number to the same virtual number and keep on receiving your leads.
There are pretty good chances that you have missed out on a business proposal because you were busy on another call or were engaged in something else. Virtual landline number service providers also offer you the option to re-route the calls to other numbers or keep them on hold until you are free to pick up. The caller gets the impression that they are interacting with a professionally run company.
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