Messaging is a text-based, one-to-one conversation that usually occurs on a mobile device or platform like Facebook Messenger, WhatsApp, SMS text messaging, or within an app. Unlike web-based chat that occurs in a pop-up screen where both parties must be logged in, messaging is asynchronous, meaning you don’t need to stay in a session to send or receive messages. Messaging takes the idea of web chat and moves it to where consumers already spend their time – on SMS, in apps, or on third-party communications platforms like Facebook, Snapchat, or Apple Business Chat. 

Messaging is convenient, provides context, and allows conversations to be more personal with emojis, gifs, and links to information. Unlike more rigid chat sessions, messaging works best when it’s quick, authentic, and personal. Consumers respond well when they know there’s another person on the other end of the message to quickly answer their question or provide information through links, videos, or images.

The ConXhub messaging platform is unique in allowing Messaging chat across multiple users (Groups) for IM and SMS!