Been searching for the perfect platform to stream to all of your industry-related connections? Look no further, it’s arrived!

Having seen for ourselves just how quickly video content seems to be taking over on LinkedIn, it comes to nobody’s surprise that the network is introducing their own version of live streaming to their 600-million-plus users.

What is it?

LinkedIn Live is a live video streaming service.

Having launched its beta in the USA in late February, LinkedIn Live started off as an exclusive, invite-only feature.

VP of marketing at Drift, Dave Gerhardt, explained; “Like other live streaming services, LinkedIn Live allows marketers and brands to broadcast real-time videos and engage with large and small groups. Viewers have the ability to like the video during the broadcast and ask the host questions in real-time.”

Why now?

Quite obviously, LinkedIn has witnessed a huge boost in usage and viewing of video content on the platform since their initial introduction of video just 18 months ago.

Introducing Live is a smart way to place emphasis on video content, generate traffic, and encourage engagement.

While many may view LinkedIn as pretty late to the live streaming game – its userbase is both huge and extremely stable, an advantage for the platform that perhaps sites like Facebook and Instagram lack.

How can my business benefit from this?

Perfect for marketers and business owners alike, LinkedIn Live makes it possible for users to comment and like in real-time! Think podcasts, team meetings, conferences, product announcements – the possibilities are endless.

You’d be able to walk viewers through your speciality within your industry – generating new leads and conversations along the way. You can even live stream an event or conference held by your company, for those unable to attend – and with the added feature of real-time comments enabling easy communication, it’ll be as if they’re right there with you!

You could even host Q&As, a fantastic way to promote your brand and create engagement.

With the added choice of being able to broadcast to selected groups or the general public, you can really ensure your streams target those you believe will benefit from them the most.