Open house follow up email

Followup Email

Any experienced realtor knows that the key to a successful open house is a compelling open house follow-up email. Buying a house is one of the biggest financial investments that most individuals will ever make in their lifetime.

As a result, people are usually very keen and scrutinize everything sent to them, including follow-up emails. All information included in the follow-up email plays a big role in influencing the buyer’s decision. Therefore, you need to ensure that the email is flawless and addresses the key issues that are important to the buyer.

Once you have figured out your client’s interest in the property after an open house, a convincing follow-up email can persuade him/her to buy the property. So what exactly open house follow-up email, what are its benefits and how can you write one that will convince your clients? In this article, we will tell you everything you need to know about the open house follow-up email. Make sure you read until the end so that you don’t miss any crucial information.

What exactly is an open house follow-up email?

Open house emails are simply emails sent to nature prospects after viewing a property. They are sent to ensure that the real estate agent remains in the mind of the prospect. Open house follow-up emails also aim to show potential buyers that you care and are committed to ensuring that they get the property of their dream. A follow-up email addresses all concerns that your prospects had while viewing the property.

A good open house follow-up email should be customized to the client’s unique needs. That is why you need to be very keen as a real estate agent when interacting with your clients in the open house to collect information that will allow you to craft customized follow-up emails. Personalized follow-up emails show the client that you genuinely care about them and you are committed to helping them find their dream house. Sending follow-up emails to potential buyers that address their needs will increase the chances of converting them to buyers.

Why is a good open house follow-up email important?

The main reason why real estate agents send follow-up emails after an open house is because they want their clients to buy the property. The quality of follow-up emails that you send to your prospects matters a lot and will determine whether they will take action or not. A good follow-up email is very important because it helps to convince the client to buy the property.

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Remember that not all clients will be interested in that particular property after an open house. When you send follow-up emails to such potential clients, and assure them that you understand what they are looking for and you are committed to helping them get their ideal property, those clients may give you a chance to look for another property for them.

Follow-up emails are not just about convincing potential buyers to buy the property after an open house, they are also about establishing long-term connections. That is why it is very important to talk with all prospects at the open house and collect the necessary information that will allow you to send follow-up emails that address their needs. A customized follow-up email will show your prospects that you genuinely care about them and you are committed to helping them get the house they are looking for.

Do follow-up emails really make a difference?

Research conducted in 2020 revealed that only 51% of buyers only use open houses as a source of information and only 6% go ahead to purchase the property after an open house.

As a realtor, this may leave you wondering whether follow-up emails really make a difference. If we go with the numbers, then we can without a doubt say that they make a very small difference. However, the main purpose of follow-up emails after an open house is not just to convince prospects to buy the property; it is also about establishing networks.

As they say, your network is your net worth. The same thing also applies in the real estate industry. The number and quality of networks that you have as a real estate agent will determine how much sales you will make. The biggest benefit of a follow-up email after an open house is that it helps you build and maintain networks. For instance, if 30 people come to your open house, they may not like that property but they may ask you to look for another property that suits their needs. Others may not like that property but may know of a friend, colleague, or family member who may like it and may refer them to you.

Recent research showed that 39% of sellers who used realtors said that they found them through referrals from friends and family while 24% said that they used the agent that they had worked with previously to buy or sell a property. This clearly shows that the more network you have as a real estate agent, the more clients you are likely to get. Follow-up emails will help build your network thus allowing you to attract more clients.

Today, there are hundreds of thousands of realtors in the county and they are all competing for the same clients. The best way to survive and thrive in this highly crowded market is by maintaining and building new networks and that is exactly what a follow-up email does. That is why it is very important to send follow-up emails to your prospects after an open house. It will not only convince them to buy the property but will also help you establish a long-lasting relationship with them.

Tips on how to write a great follow-up email

Sending follow-up emails after an open house is important but the quality of follow-up emails that you send is even more important. If you want your prospects to take action, then you need to send follow-up emails that address issues that are important to them. In this section, we will give you tips on how to write a great follow-up email.

Keep it short and precise

With so many things that people deal with on a daily basis, no one has time to read a long email. A lengthy email is an instant turn-off, meaning your prospects are more likely to ignore them. The best way to capture the attention of your potential buyers is by keeping the email short and precise. Go straight to the point and address the real issues that are important to the buyer. A general rule of thumb is that the email should be fewer than five lines, especially if you don’t know the prospect very well.

Customize the email

Another tip to crafting a great follow-up email is customizing it to suit the individual needs of your prospects. Research has shown that highly customized emails have more impact than generalized ones. When you craft a personalized email that addresses the specific needs of your prospects, they are more likely to trust you and take action because you understand what they are looking for. That is why it is very important to interact with your prospects in an open house to learn more about them and what they are looking for.

Make it attractive

Your prospects are more likely to lose interest if your follow up email is not catchy and attractive. The headline should be catchy to trigger the prospect’s interest. Take your time to create an attractive headline that will make your prospects open the email.

Create a compelling call to action

There is no point in writing a follow-up email if you don’t want to convince your prospects to contact you. A call to action is an important aspect of any email because it tells your prospects the action they need to take next. Without a clear call to action, your prospects may struggle to know the real intention of your follow-up email. So, make sure you include a compelling call to action in your follow-up emails.

Avoid spammy words

Even though Google does not have specific guidelines that show how you should avoid having your emails landing in the spam or promotional folder, there are a few things you can do to ensure that your emails don’t end up being spammy. The first crucial thing to do is to avoid using spammy words both in the headline and body of the email. This includes words like call now, free, limited time offer, and much more. Avoid using words that can make your follow-up emails be labeled as spammy.

Avoid asking questions that can be answered with a “No”

When creating follow-up emails, avoid using questions that can be answered with a simple “No”.

Instead, you should replace them with open-ended questions. For instance, instead of asking your prospect whether he/she may find time to meet you this weekend, you should frame the question this way: which day will be free so that we can meet, Saturday or Sunday? However, you need to be careful not to look like you are forcing yourself on your prospects because it can turn them off.

Follow up your emails with a phone call

Once you have sent follow-up emails to your prospects, you should go a step further and follow it up with an email. This strategy will help you establish a personal connection with your prospects. The potential buyer will know that you care and are committed to helping them find their dream property and will most likely seek your services or refer their close friends and family to you.

Be consistent

You can only get a favorable outcome if you are consistent with your follow-up emails. Don’t give up if the prospect does not respond to your first email. Instead, send the second, third, fourth, fifth, and so on. You never know which email will impress the prospect. So, be consistent in sending follow-up emails to your prospects. Sending multiple follow-up emails to your prospects will make them know that you care about them. Assure them that you are here to help them get their dream property and if they were not satisfied with the property that they viewed, you can help them find their ideal property.

Tips on how to convert open house lead

One of the best ways to attract clients is by organizing an open house. However, the biggest challenge that most real estate agents face is converting prospects to buyers. In this section, we will give you tips on how to convert your prospects to buyers.

Make sure you get their contacts

The first tip to converting a prospect into a buyer when in an open house is to make sure you get the contact information of all your attendees. You will lose a lot if you let any prospect leave the open house without taking their contact. So, besides talking to the prospect to know what they like and convincing them to buy that particular property, you should go a step further and ask them for their phone numbers, email addresses, and any other important detail. Having the contact number of your prospects will help you conduct a follow up that will help you to eventually convert them into buyers.

Have a solid marketing strategy

How you market yourself in the open house will determine whether you will convert your prospect into buyers. If you want to convert more prospects into customers, then you need to have a solid marketing strategy that will make them trust you. Demonstrate to your prospects why they should choose you over others and also how they will benefit if they choose you. Have a unique selling point that will enable you to earn your prospect’s trust and make them choose to do business with you. Buying a property is a big investment. As a result, most prospects are very keen and choosy on who to work with. Therefore, you need to have a solid marketing strategy that will make your prospects trust and choose to work with you.

Be warm and friendly

How you talk to your prospects matters a lot. If you want to attract more prospects and eventually convert them to buyers, you need to create a warm and welcoming environment. If you are warm and friendly, your prospects will feel relaxed talking to you and will more likely open up and tell you what they are looking for. They are also more likely to exchange contact with you. On the other hand, if you look dull and unwelcoming, then your prospects will not feel comfortable talking to you, meaning you will lose your chance of converting them to customers.

Tips on how to write a follow-up email

Add context

Start your email by telling your prospects the main goal of the follow-up email. Your prospects are more likely to react positively if you tell them you met with them before in an open house and you want to let them know that you are available and ready to help them get their ideal property. Below is a good example of an opener

“I just wanted to follow up to see if you got your dream house”

Add value

Don’t create a follow-up email if you don’t intend to show your worth. Your prospects will only take action if you show that you have something valuable to offer them. Please avoid writing lazy follow-ups that don’t add any value to your prospects other than filling up their inbox. Always provide value on each follow-up email that you send to your prospects to make it worth their time to open, read and respond to it. If your prospect realizes that your follow-up emails provide value, they will read every email that you send and they will at some point take action and contact you.

Explain why you are emailing

Explain clearly and directly the reason why you have sent a follow-up email. Below is a good example of what you should say

“From our previous engagement, you told me that the open house did not impress you. I have found a new property that I think will impress and I would like you to check it out.”

Include a call to action

Don’t forget to include a call to action in your follow-up email. For instance, if you want to meet up with the prospect, suggest the specific date, time, and place (if the meeting is in person). Write a compelling call to action that is hard for your prospects to resist. A good call to action should tell the prospects exactly what they need to do.

Close the email

Close the email in a way that is natural and friendly. Good examples of closing statements include:

Let me know what you think {your name}

I look forward to hearing from you {your name}

FAQs

Should I have an open house sign-in sheet?

While it is not mandatory to have a sign-in sheet on your open house, it is highly recommended to have one. It will not only help you track the number of people who have seen the house but it will also provide a contact that will allow you to contact your prospects via follow-up emails.

When should I send a follow-up email?

Experts recommend that you should send follow-up emails one week after an open house. It is not a good thing to send a follow-up email immediately after an open house. Instead, you should give your prospects enough time to think about the property and make an informed decision. After one week, your prospects will have known whether the property is suitable for them or not.

Final thoughts

Open house follow-up emails are crucial for the success of any real estate agent. Follow-up emails will help ensure that you remain in the prospect’s mind and prioritize you in case they need help in buying property. Follow-up email after an open house will also help you to expand your network. We recommend that you follow the tips given above to get the best results from your follow-up emails.

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