Sales territory mapping software provides an easy way to see where your team has the most potential and makes the most of their skills. The best sales territory mapping software offers a variety of features that make it easy to find the best potential customers and make the most of your team’s skills.
The main goal of any business is to generate more revenue. That can only happen if the business is able to attract qualified leads and successfully convert them into loyal paying customers. This means that your sales team has access to data.
Good data will give your sales team the direction it needs to predictably and consistently boost sales in order to generate more revenue. If your sales team does not have access to proper data, they will rely on guesswork and that will make your territory vulnerable to your competitors.
And with the business environment becoming more and more competitive, the only way for your business to thrive is by having access to data that enables your sales team to make an informed decision and that is where sales territory mapping software comes in.
Sales territory mapping software will help you to automatically assign leads to specific salespeople based on the territory they manage. So, what exactly is sales territory mapping software and how can it help your business? In this review, we will tell you everything you need to know about this software to help you know whether it is good for your business or not.
What exactly is sales territory mapping?
Sales territory mapping is simply laying out the geographic areas on a map that each of your sales representatives will be assigned to cover.
Creating a sales territory map will help you to clearly allocate resources to the right places to ensure that they bring quality leads. A sales territory map will help you to clearly define your sales target and create a solid strategy that will help your sales team achieve its objectives.
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Many metrics are usually taken into account when mapping sales territories.
Some of these factors include Zip code, the number of existing customers, state boundaries, the number of your target prospects, and external and internal factors that will affect your target territories.
Sales territory mapping is crucial because it allows you to determine where your target customers are and how they are distributed across your target territories.
Having this crucial data will help you know how to distribute your team. Your sales team will have a well-thought-out plan on what they are supposed to do to reach out to prospects within your target territory.
An effective sales territory mapping will help your sales team to create an effective strategy that will help them maximize their efficiency.
Without a sales territory mapping software, your sales team will not achieve what they want to do and this could lead to a waste of resources, which is something you don’t want.
Benefits of sales territory mapping software
One of the benefits of sales territory mapping software is it helps you to create territories that are well balanced. Your sales team will have a clear plan of what they need to do to achieve their target and that will help to prevent wastage.
When you have clear sales territory mapping software, then you will be able to get the best out of your sales team. You will also understand your territories better and also know what needs to be done to convert more prospects into paying customers.
For example, if a territory is too large and or if you don’t have enough sales team in a particular area, your prospects will be underserved and that could make them unhappy.
On the other hand, if your territory is too small and is oversaturated with your sales team, it may lead to a waste of time and money.
Your sales team will also not be satisfied because they are not able to meet their targets. An effective sales territory mapping software will keep your sales team motivated because they are able to meet their targets. It will also ensure that your business maximizes every opportunity within your target territories.
Tips on how to effectively map your sales territories
As a sales manager, it is important to know how to effectively map your sales territories. In fact, how you map your sales territories will determine whether your sales team will be successful or not. In this section, we will give you steps on how to effectively map your sales territories.
Analyze your market data
The first important thing that your team needs to do is to take a closer look at your market data. This will help you make an informed decision about your territories.
Important things that you need to consider when analyzing market data include regions that you are over or under performing, your competitors and their location, your niche, and much more. Analyzing market data will help you identify opportunities as well as help you come up with a plan that will help you maximize them.
Group your prospects into different segments
The next crucial thing to do is to group your target customers into different segments. This is important because it will help you to assign specific roles to your sales team to ensure that you maximize opportunities in every territory.
Some of the things to consider when segmenting your prospects include things like business size, geographic location, your target demographics, service, product needs, and much more. You can use one or multiple segments depending on the needs of your business.
Consider your sales goals
Mapping of territories will only succeed if the strategies used align with your overall goals and objectives. That is why it is crucial to consider the overall goal of your business when mapping your territories.
This will ensure that the territories that you create meet the goals and objectives of your company. Consider your revenue target and sales volume that you need, then map out your territories to ensure they meet those needs.
Do a SWOT analysis
SWOT refers to strengths, weaknesses, opportunities, and threats. When mapping your sales territories, it is crucial to conduct a SWOT analysis.
It will help you identify the strengths and weaknesses of your sales team, opportunities that your team should take advantage of to propel the company to success, and internal and external threats that could prevent your business from getting the success that you are looking for.
If you want to get good results when you map out your territories, then you need to conduct a SWOT analysis.
Define your sales territories
Once you have clear market data, objectives, and goals, and you have segmented your customers and performed a SWOT analysis, the next crucial thing to do is to define your sales territories.
Defining your territories will help you know the roles to assign each member of your sales team based on their strength to ensure they achieve the success your business is looking for.
Best sales territory mapping software
What is sales territory mapping software?
Sales territory mapping software is software designed to help sales managers virtually assign regions, accounts, and leads to sales representatives based on geographical location.
By using sales territory mapping software you will be able to have a clear territory that is evenly distributed, distinguish between profitable areas and those that are not profitable, use your resources efficiently, as well as conduct efficient sales planning.
Sales territory mapping software is great for companies that want to optimize their territory management to help them meet more clients, track and analyze sales activities as well as manage their sales team more effectively to ensure that they get the best from them. This software will help to boost production and sales.
But with so many sales territory mapping software on marketing, finding one that suits your needs can be a daunting task, especially if you are shopping for the first time. Fortunately, today you have come to the right place. We have researched on your behalf and compiled a list of the best sales territory mapping software on the market.
On top of our list of the best sales territory, mapping software on the market is Badger maps. The reason why this software has topped our list is that it is equipped with great features that make it deliver excellent results. From CRM integration and lead generation to Sales territory mapping, you will get everything you are looking for to propel your business to success.
Badger Maps is an all-in-one sales territory mapping software that will help to increase your business sales by 22% and more. Thousands of sales representatives across the world use Badger to visualize and manage their territories and attract leads.
One unique feature of this software that makes it stand out is the ability to take meeting notes even while on the go and sync them instantly with your CRM. Data collected from sales representatives who have used this software has shown that a single sales representative can save up to $8,000 each month just by using this incredible software. It is the best software to purchase if you want to boost sales and save on costs.
- It offers great customer support
- It is incredibly easy to use
- It is efficient and reliable
- It helps to save on cost
- It is affordable
- It is only available in English.
Xaclty AlignStar is ideal for medium and large enterprises that are looking for reliable sales territory mapping software that will boost sales. This software will help your team to optimize and automate territory management to increase the chances of getting more leads.
You can also use this software to design sales territories and break them into various locations and assign them to your sales reps. More so, you can use this great software to prospect data and visual customers. Xaclty AlignStar is a great sales territory mapping software to purchase if you want to attract more opportunities and help your sales team uncover areas with great sale potential.
- It is very easy to load data
- It has an outstanding customer support
- Very easy to use
- Equipped with great features
- It has no mobile application
If you want to streamline your sales operation and boost sales, then Maptive is the best option for you. Sales representatives love this software because of its amazing features including built-in route optimization, a robust filtration tool, and the ability to add and share customer leads and insights. If you use this software, then you will be able to attract high-value leads that will boost your business revenue.
Some of the features that make this software stand out include its ability to create robust sales routes almost instantly. All you need to do is upload your location-based data on this software and you will receive an easy-to-use and fully customizable map immediately.
Besides several features that this software features, it is very easy to use. Its user interface is simple and can be used even by beginners. It also comes with a 10-day free trial meaning you can try it out to help you make an informed decision.
- It is very easy to use
- It has a vast library of maps
- Single payment, there are no subscriptions
- It does not have a mobile app
If you are looking for a sales territory mapping software that is reliable, efficient, and easy to use, then BatchGeo is the best option for you. This tool is ideal for sales reps who want to build maps for their websites or copy data. It is a very easy-to-use software that will help your team to generate leads and boost sales for your business.
The build-in calendar feature will help you track and manage your sales reps with ease. It will also help to enhance sales data visualization.
- Offers free basic plan
- It is easy to use
- Great customer support
- Does not have live traffic updates
Maptitude is an incredible software designed to help attract high-value leads and streamline your sales team’s efficiency. This software is equipped with great features that will boost your business efficiency, reduce cost, enhnace accountability and increase sales.
Some of the features that make Maptitude stand out include the ability to use spreadsheet data to create maps and use it to know how geography affects your business. This software is also equipped with a library of global maps that you can take advantage of to propel your business to success. Maptitude is highly recommended, especially for businesses that are looking for exceptional software to analyze data.
- It has a vast library of maps
- Single payment only, no subscriptions
- Very easy to use
- It has a great customer support service
- It has limited features for sales
eSpatial is a reputable software designed to provide territory management to help your sales team to create territories in minutes. You can also use this incredible software to reorganize and balance territories to allow seamless distribution of accounts to your sales team. This will make it easy for your sales reps to use this software to map out and optimize their routes to create more opportunities in order to boost sales.
One of the things that have made this app very popular is its easy-to-use interface. This software is easy to use but very useful when it comes to mapping. eSpatial also has very responsive customer support that addresses the issues and concerns of its user promptly. This means that you will always have someone to assist you when you need help. You can also use this software to visualize and analyze several layers of data to help your sales team make an informed decision. eSpatial is also the ideal tool to use if you are looking for a sales mapping tool that will integrate with your CRM.
- It has a great customer support
- Easy-to-use user interface
- It has many incredible features
- It has incredible data mapping capabilities
- It has limited customization
Formally known as MapAnything, Salesforce Map is a great software that can help your sales team to optimize routes, manage sales, create optimized schedules, and much more. This is the perfect software to choose if you want to help your sales rep team to get the most from their target customers.
Salesforce maps is incredibly versatile and can do almost any task that your sales team demands in matters concerning sales territory management. Some of the things that software will do include showing contacts, optimizing your travel routes, exporting lists and viewing maps in miles. In addition to that, Salesforce maps is also very easy to use and has a great customer support team
- It is incredibly versatile
- Easy to use
- It has many great features
- It has a great customer support
- It works best with US addresses
Spotio is ideal for businesses that are searching for software that supports sales teams with customer enablement, prospecting, and sales optimization. You can also use this amazing software to build territory action plans, define your territories by ZIP code, set goals, and take notes even when on the go.
One outstanding feature that has made this sales territory mapping software very popular is its powerful built-in tracking system that will allow you as the sales manager to track your sales rep to ensure that each one of them is held accountable. The interface of Spotio is also simple and easy to use. If you are looking for software that will help your sales rep attract more leads, then look no further than Spotio.
- It is very easy to use
- It has a powerful built-in tracking system
- Equipped with great features
- Its zooming capabilities are not impressive
If you want to boost the efficiency of your sales department to attract more leads and make more sales, then you need to integrate sales territory mapping software into your business. This software will help you to clearly define your territories, understand your target customers and come up with great plans that will help you to convert more leads to sales. This software will also help to boost efficiency and limit wastage. If you want to get rid of unpredictable customer distribution, missed targets, and sales overlaps, then we recommend that you use any sales territory mapping software listed above.