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Why focus on micro-influencers for startups?

By definition, a startup is a young company founded by one or more entrepreneurs to develop a unique product or service and bring it to market,” according to Investopedia. Statistically, there are about 672,890 startups that were founded in the United Kingdom in the 2018/2019 tax year. A further 65 percent of UK employees are planning to start their own business.

Yes, startups are a great way to venture away from the mundane 9 to 5 as you are not only contributing something for yourself but also for the community. From the products and/or services that you want to provide, to the opportunities that you create. Almost 90 percent of startups fail their first year and only 50 percent make it through the fifth year.

Now aside from hard work, what can you do to keep surviving?

You could pitch your financial plan to micro-influencers to market your startup.

What are micro-influencers? A micro-influencer is someone who has between 1,000 to 100,000 followers, they have an audience that is focused on a specific niche or area. Interesting right? The thing about getting a Micro-influencer marketing assistant involved is it can help you effectively raise awareness about your new business to a very specific audience. Knowing that a startup is a company that has been newly created, where you need to expect that people won’t know your business in an instant, you need to be clever with your marketing and frugal with your budget. That’s why you need to have a centralized focus on your specific audience to spread the word of your product.

Again, they are not typical celebrities but rather individuals who are considered to be experts in their niche, like vegan bloggers or travel vloggers. Since you’re a startup company, it is important to consider marketing your business to micro-influencers because the relationship they have with their audience is strong because they provide them with interests, products and services that they love.

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